Tesla, an American car maker, doesn’t spend money on promoting its social media accounts. The company only bets on organic growth fueled by quality content.
Instagram post that garnered 3.5 million views
Twitter post with 5.6 retweets
Tesla’s reach is only surpassed by that of Porsche: the American electric car manufacturer has 2 million users, while its German counterpart has 2.2 million. Besides, Tesla is one of the few large automotive market players who conduct marketing communication through Twitter.
- Tesla account on Twitter has 5.3 million followers https://twitter.com/Tesla
- Tesla account on Instagram has 7.2 million followers https://www.instagram.com/teslamotors
- After the 2018 incident when the company’s page was deleted, it does not keep a Facebook account
Tesla – is a great example of how strong brands can achieve high engagement rates with very little spending on digital advertising. The company routinely becomes the topic of heated discussions online. For example, after Elon Musk published a video of the Falcon Heavy rocket taking Tesla Roadster to space, it went viral and everyone was buzzing about Tesla.